The aim To teach stand staff how to present themselves and their organisation in a professional and organised manner. About the programme Even stands that are designed to the finest detail will not produce the results if staff do not know what they are doing. This programme shows how to encourage visitors, welcoming without being over-eager, and how to avoid the guaranteed conversation-killer - "Can I help you?" It demonstrates the importance of accurately logging potential customers' details, arranging follow-up visits, and keeping the stand smart. The benefits -A simple, direct way to ensure that all stand staff are fully prepared for opening day -Techniques for opening, controlling and closing sales dialogues -Key turn-offs that reduce customer traffic - and how to remedy them Programme includes: DVD (30 mins) Briefcase booklet Discussion guide

The aim To maximise the opportunities created by participation in an exhibition. About the programme Having planned and staffed an exhibition stand that has absorbed a sizeable chunk of your marketing budget, how can it be made a real success? Too often it's regarded as a grand PR exercise, but it should be treated as a wonderful opportunity to sell to both new and existing clients. This video demonstrates the secrets of successful exhibiting: know your objectives, your visitors and the role you are expected to play. The benefits The essential do's and don'ts presented in an entertaining format Programme includes: DVD(31 mins) Briefcase booklet Discussion guide